3/27/2020 0 Comments
Implementation of strategy in FlyBe - Essay Example This paper illustrates that in the line of the fact that a strategy needs to be selected in order to fuel the growth of Flybe, the strategy that needs to be selected is a strategy that will help the company in consolidating the business on the home front. Given the riskiness of the business in which the company is operating and the fact that the country in which the company operates has not recovered fully from the clutches of recession this seems as the best available strategy. It is required that following the loss that the company suffered in the year 2013, the company should focus on consolidating the financial position first of all. Although the company has seen profit in the year 2014, it is still very risky to venture into a new market just yet. Another fact which makes the decision of entering the market still far fledged decision for the company is the fact that the Asian market is a relatively new market for the company. So the returns from the Asian market will be rather slow to come by as opposed to the strategy that involves the domestic market. In view of this case, the strategy for the domestic that aims at consolidation of the operations in the domestic market is the strategy that should be chosen for implementation. The strategy that aims at consolidating the business of the company involves several steps such as remove the unprofitable routes, introduce marketing coupons and discount coupons that will help in making the routes more attractive to the customers etc. In implementing the strategies there are several issues that will arise which might hinder the implementation of the strategy. There are also some factors or issues that will help or synergies the implementation of the strategies.